HOW TO: Track Social Media Analytics 如何衡量社会化媒体

Ben Parr from Mashup sharing some of the best tools and habits so that you can effectively gather and analyze social media analytics.
Ben Parr介绍衡量社会化媒体推广的最有效的工具和做法:
- Understand what you want to track
理解你希望获取的数据
- Optimize your existing analytics software
优化现有的分析软件
- Add new analytics tools
增加新的分析工具
- Aggregate your analytics
综合数据
- Analyze and engage
分析运用数据结果

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